JORGE R. TREJO​

Product and Innovation Management

Contact Information

Education

  • B.Sc. Biotechnology, ITESM (2005-2009)
    • Minor on R&D
  • Master, Innovation Management, ITESM (2009 – 2010)
  • Executive Program for Directors D-1, IPADE (2018-2019)
  • Strategic Innovation Specialization, Copenhague Business School (2020)
  • Social Media Advertising certification by Facebook (2020)

Skills

  • Team leadership
  • Product Strategy
  • Customer Journey and Design Thinking
  • E-commerce management
  • Digital Marketing (Ads, E-commerces, Social Media management)
  • Lean startup

Tech Skills

  • CSS, HTML, PHP (basic)
  • Google Analytics, 
  • Google Tag Manager
  • Microsoft Excel
  • WordPress, WooCommerce
  • Payment gateways integration
  • A/B testing
  • UX Design
  • Market Segmentation and Analysis
  • Scenario Analysis
  • Physical & Digital Prototyping

Product Management Experience

Product Manager, E-commerces
  • Company Name: WAYAA MX (2020 – Actual)
  • Company Briefing: Digital Marketing and E-commerce startup
  • Direct Reports: By projects, outsourcing. 
  • Responsibilities:
    • Manage the Product Lifecycle and roadmap of E-commerce products
    • Improve UX through custoemr journeys
  • Main Achievements:
    • Launch and growth of customer base for E-Commerce product portfolio
    • Client NPS of 66% (industrial segment)
Director of Product Innovation and Strategy
  • Company Name: CUPRUM GROUP, www.cuprum.com (2013 – 2020)
  • Company Briefing: Largest Aluminum Group in Latin-American with operations in Mexico, US and Canada and sales on over 40 countries
  • Direct Reports: 18 direct reports including managers.
  • Responsibilities
    • Long-Term Plan owner
    • CAPEX management
    • New Product Portfolio for B2C business units (Ladders and Windows)
    • Technology Maps and Roadmap for B2B business units (Profiles and Auto)
    • UX Innovation Portfolio for Retail business units (Flat Products and Stores)
    • Initial introduction of Industry 0 concepts (Transferred later to IT Director)
  • Main Achievements
    • From 1% to 5% increase in CAPEX to Innovation & New Products projects
    • Over 20 new products launched per year in all business units.
    • New Product sales participation, from 2% to 10% average  (19% in Ladders business unit).
    • Value Proposition redesigns for 3 segments (retail, metal stores and service centers)
    • User experience redesign using Customer journeys and Design thinking for Retail and Industrial Retail segments
    • Customer Need Segmentation for 3 business units
New Product Manager
  • Company Name: TOTALTECH, totaltech.com.mx (2013 – 2013)
  • Company Briefing: IT Company
  • Direct Reports: 3 (analyst, developer, tester).
  • Responsibilities
    • SaaS products portfolio owner
  • Main Achievements
    • Definition of 4 new SaaS product requirements
    • From idea to launch of Human Resources management SaaS (Humanty)
Technology Park (CIT2) Manager
  • Company Name: ITESM, tec.mx (2012 – 2013)
  • Company Briefing: Most important private university in Mexico
  • Direct Reports: 3 (analyst, developer, tester).
  • Responsibilities
    • Soft landing of STEM startups through ITESM’s accelerator program and incubator
    • Daily operation of CIT2
  • Main Achievements
    • Landed 2 new startups per month.

Other Relevant Experience

  • Consultant Jr (2010 – 2012)
    • Project Management of tech initiatives with government funding.
  • E-Commerce Owner (2019 – current)
    • Developed my own e-commerce business to sell plants and garden products online, alberobello.mx
  • Retail New Product Development  (2019)
    • Developed line of products from idea to market (Plants and Garden)
  • Business Model Professor (University) (2016 to current)
    • I teach Entrepreneurship Lab at different mexican universities, practical approach from idea to business plan including financial and market feasibiity.
  • Academy of Business Innovation (2021)
    • Launched a YouTube channel to teach innovation and entrepreneurship

Languages

  • Spanish (Native)
  • English (Advanced)
  • Italian (Advanced)
  • French (Basic, studying)

Hobbies

  • Content Creation
  • Learning Languages
  • Succulent & Orchid collector

Other information

  • Remote Positions preferred
  • No problems with travelling